Rougemont, Switzerland

Rougemont is located  in the high of Alps Pays-d'Enhaut of the canton of Vaud in Switzerland.

In both summer and winter, Rougemont presents a diverse range of holiday experiences and sporting activities. Wonderful mountainscapes and old decorated chalets are typical for the villages of the Pays-d' Enhaut. Rougemont is one of the Switzerland’s most beautiful river rafting destination and its routes lies between the wild Vanel and Gérignoz gorges.Rougemont is also famous for canyoning, hydrospeed, canoeing /kayaking…

You have seen Rougemont in YRF’s Bachna Ae Haseeno where Raj (ranbir Kapoor ) and Mahi (minissha lamba) start their scooter trip to Zurich...

Chamonix - A popular winter sports resort town in Switzerland

The ideal way to explore the French Alps is to visit Chamonix . Himalaya-esque alpine vistas of saw-toothed mountains and broad glaciers, including western Europe’s highest mountain are the highlight of this delightful mountain town.

Chamonix-Mont-Blanc situated near the massive peaks of the Aiguilles Rouges, Chamonix shares both the summit of Mont Blanc and the title of highest commune in France with its neighboring commune, Saint-Gervais-les-Bains. The commune is well known and loved by skiers and by mountain enthusiasts of all types.

Chamonix-Mont-Blanc is the third most visited natural site in the world  and  a popular winter sports resort town in Switzerland.

Tinguely Fountain, Basel

In a shallow pool 19 cm deep, 16 m wide and 19 m long, cast in black mastic asphalt the artist placed nine black figures driven by low-voltage current that spout water as they move. These nine iron eminences cheerfully converse with one another like the mimes, actors and dancers once did on the stage at this exact spot.

Jean Tinguely (22 May 1925 in Fribourg, Switzerland – 30 August 1991 in Bern) was a Swiss painter and sculptor. With this fountain the he endowed Basel with a new landmark. Regardless of the weather, the fountain site is always thronged with people being animated to picnic or moved to strike up a conversation with a stranger.

This work of art has become part of the life of Basel’s inhabitants in a way few other objects have.

Cross the Rhine on the Mittlere Brücke (Middle Bridge)

Mittlere Brücke is the first bridge across the Rhine was opened in Basel in 1226. Its builder was Prince-Bishop Heinrich von Thun. As protection for the bridge in which so much money had been invested, he established the fortified town of Kleinbasel on the right bank of the Rhine.

It is the oldest bridge over the Rhine in Basel, a partly stone bridge and partly wooden bridge, has been built in 1226 by the Bishop Heinrich von Thun. On the right bank, the Kleinbasel side of the river, it was a bridge on 5 stone piers, while on the left bank, the Grossbasel side, it was a bridge on 7 wooden piers.

The bridge initially served mainly local traffic, but in the 14th century, when the road over the St. Gotthard pass attained international significance, it became an important Rhine crossing for long-distance trade.

Today, at the Schifflände, is a landing stage for the cruise vessels of the Basler Personenschiffahrt, which offers interesting excursions on the Rhine. Financed by the sale of church treasures in 1125, it is one of the oldest Rhine crossings between Lake Constance and the North Sea.

The Valais - Europe's highest peaks and largest glaciers!

The Valais  is one of the 26 cantons of Switzerland in the southwestern part of the country, around the valley of the Rhône from its headwaters to Lake Geneva, separating the Pennine Alps from the Bernese Alps.The canton is one of the drier parts of Switzerland in its central Rhône valley.Paradoxically it is also one of most well-watered parts, having large amounts of snow and rain up on the highest peaks found in Switzerland.  Valais is Switzerland’s 3rd largest canton (state) with an area of 5,200 km2 (1,285,000 acres). It boasts Switzerland’s largest diversity of varietals, which includes treasures such as the whites Petite Arvine, Amigne and Heida, and the reds Humagne and Cornalin.

Mount Rigi - Queen of the Mountains

Mount Rigi is famous for its spectacular views and well deserves its title ’Queen of the Mountains’. The name "Rigi" comes from Riginen which is the stratification that is clearly visible on the north-side of the mountain and is one of the identifying characteristics of Mt. Rigi. 

Mt. Rigi has been featured in many works of art, including both paintings and literary publications. Perhaps the most famous paintings of the Rigi were by JMW Turner, including "The Blue Rigi, Lake of Lucerne, Sunrise". Mark Twain also visited Rigi during his tour of Central Europe in the late 1870's, and wrote about his travels in his "A Tramp Abroad."

Don’t Miss the chance to meet this Queen!

Berne - The Charming Capital Of Switzerland

BERN (Berne in French) is perhaps the most charming of all Swiss cities .Crammed onto a steep-sided peninsula in a crook of the fast-flowing River Aare, its quiet, cobbled lanes, lined with sandstone arcaded buildings straddling the pavement, have changed barely at all in over five hundred years but for the adornment of modern shop signs and the odd car or tram rattling past. The hills all around, and the steep banks of the river, are still liberally wooded. Views, both of the Old Town’s clustered roofs and of the majestic Alps on the horizon, are breathtaking. Coming from Zürich or Geneva, it’s hard to remember that Bern – once voted Europe’s most floral city – is the nation’s capital, home of the Swiss parliament and wielder of final federal authority.

The structure of Bern's city center is largely medieval and has been recognized by UNESCO as a Cultural World Heritage Site. Perhaps its most famous sight is the Zytglogge (Bernese German for "Time Bell"), an elaborate medieval clock tower with moving puppets. It also has an impressive 15th century Gothic cathedral, the Münster, and a 15th century town hall.

The attraction of the place is its ambience; traffic is kept out of the Old Town and you could spend days just wandering the streets and alleys, café-hopping and – if it’s warm – joining the locals for a plunge into the river. The perfectly preserved medieval street plan, with its arcades, street fountains and doughty towers persuaded UNESCO to deem Bern a World Heritage Site, placing it in the company of such legendary sites as Florence, Petra and the Taj Mahal. In a competition for the world’s most beautiful and relaxing capital city, it’s hard to think what could knock Bern into second place.

Château de Chillon - Swiss Cultural Heritage

The Chillon Castle (Château de Chillon) is located on the shore of Lake Geneva in the commune of Veytaux, at the eastern end of the lake, 3 km from Montreux, Switzerland. The castle consists of 100 independent buildings that were gradually connected to become the building as it stands now.

It was made popular by Lord Byron, who wrote the poem The Prisoner Of Chillon (1816) about François de Bonivard, a Genevois monk and politician who was imprisoned there from 1530 to 1536; Byron also carved his name on a pillar of the dungeon. The castle is one of the settings in Henry James's novella Daisy Miller (1878).

Excavations carried out from the end of the 19th century, in particular by the archeologist Albert Naef (1862-1936), affirm that this site has been occupied since the Bronze Age. In its current state, the Castle of Chillon is the result of several centuries of constant building, adaptations, renovations and restorations.

The rocky island on which the castle is built, was both a natural protection and a strategic location to control the passage between northern and southern Europe.

Its panorama is exquisite with a stunning mountain background and a carpet of sparkling water at its base. As a bonus it also features some interesting collections of weaponry, artistry and luxury, just waiting to be seen and explored.

Swiss Alps - An epitome of Swiss beauty

Switzerland has been a dream honeymoon destination for Indian tourists, thanks to Bollywood and Yash Raj Films contribution in capturing Switzerland’s picturesque locales, scenic routes as a backdrop in the movies.

Out of all the beautiful backdrops Swiss Alps near Interlaken remains an epitome of Switzerland beauty. With 47 of its peak rising over 3000 meters, the Alpine forests with snow capped mountains are par excellence.

The fact that Switzerland tourism amongst Indians is on an uptrend because of the mountain peaks, scenic resorts and enchanting landscapes featured in the Yash Raj Films Blockbusters. Bollywood provides an excellent link with the tourists and their dream destination.

DDLJ - Memoirs from Switzerland

A trychel  (cow bell) is a bell worn by freely roaming livestock, so they don't run away or wander off without being heard. It is a large cow bell traditionally used in Switzerland. In the Early Middle Ages, bells were mostly reserved for religious purposes. In the High Middle Ages to the 14th century, they became popular also in secular pageantry such as knightly tournaments.

DDLJ has so many unforgettable memories with us and Swiss Cowbell is one of the most loved memoirs from that. The interesting thing is that the people in Switzerland also know about Indians' fascination with the Swiss Cowbells and are also aware of DDLJ factor. It is said that whoever visits Switzerland comes home with this beautiful gift which always reminds us of Raj & Simran.

Enjoy this scene from DDLJ...

DDLJ Church, Interlaken

Switzerland is the most popular tourist country. The most popular tourist places within Switzerland are Geneva, Zurich, Lucerne, Zermatt, Interlaken etc. YRF Enchanted Journey tour  takes you to The DDLJ Church, Interlaken, Switzerland,  which is the most eternal place for  a Shahrukh Khan and Kajol Lover. Yash Chopra  explored this place especially to shoot the scene for  for Dilwale Dulhaniya Le Jayenge. Today it is one of the most visited places in Switzerland . Visit this DDLJ Church with us & you never know even your wishes come too.

The Chopra Lake

Switzerland has always been Yash Chopra's favourite shooting location. He has shot films like Faasle followed by Chandni, Darr, Parampara and Dilwale Dulhaniya Le Jayenge in Switzerland. A lake in the Alpenrausch, a favourite shooting spot of his, has been christened Chopra Lake.

Today even the locals have started referring the lake Alpenrausch as The Chopra Lake. 

Apart from its scenic beauty it has an Indian connect, as it has been named after the renowned Indian filmmaker Yash Chopra.

There are many YRF movies showing the splendid serenity of Switzerland. For many Indians, a Yash Chopra movie has been their window to a scenic dreamland... a window to Switzerland.

Shaadi aapki Kharcha humara contest runners-up win "A YRF Enchanted Journey to Switzerland"

Band Baaja Baaraat’s unique contest “SHAADI AAPKI KHARCHA HUMAARA" contest received an overwhelming response from more than 35,000 callers who showed interest in getting married the YRF way. Out of the 35000 callers, 8 Jodi's were selected for the final round at the Yash Raj Studio amidst the Band Baaja Baaraat Music Launch Event.

The music event was jam packed and as the final Jodi's went through an entertaining round of questionnaire. The adjudged winners were awarded with a grand Yash Raj Films sponsored shaadi. Well that was not it, the 1st runners up won a Yash Raj Films and Brandinvest sponsored Enchanted Journey to Switzerland - A lifetime opportunity to relive the magical moments from Yash Raj Films beautiful location from the land of Alps, Switzerland.

Enchanted Journey is timeless association of Yash Raj Films and Switzerland. Yash Raj Films have showcased some of the most picturesque locations of Switzerland through their movies and Enchanted Journey takes you through all these mesmerizing moments.

Enjoy the 1st runners up video and grand prize..

1st Runner's up EJ video

Relive Yash Raj Films with Switzerland

YRF and Switzerland's everlasting association proudly presents "The Enchanted Journey". A lifetime opportunity  to relive the magical moments from Yash Raj Films shot in beautiful and mystic land of the alps... Switzerland!

On his honeymoon in the early-1970s, Yashji visited Switzerland and fell in love the scenic beauty of the country. It was then that he decided to at least shoot one romantic song there in every future film of his. And over the last 4 decades he has shot 12 of his films there.